Research

Research can be conducted in several ways, and one has to distinguish between different levels and disciplines. An important distinction is the one between quantitative and qualitative research. Another form of research is online research, which has become more and more important recently. To conduct a research can also encompass the gathering of primary data or the analysis of existing sources: fieldwork and desk research.

A less common distinction that we do find important is ad hoc vs. continuous research. Continuous research can provide you with very valuable information that, combined with the right marketing strategy, just might give you advantage over your competitors. Ad hoc research is very suitable for more specific and more defined issues.