Background

As you may be going into business with us, it's important to get to know each other a little. In this context a brief overview of our background as a research company can be helpful for you. The main question is as follows: 

"What made us want to start a research company?"

The answer to this question consists of several reasons: 

• Everyone can benefit from research
• Research does not necessarily have to cost a lot of money
• Marketing benefits from thorough research
• Research helps making decisions
• Analyses are actually quite fun
• Mark and Renco get along very well
• Inzicht Marktonderzoek's own panel makes the story even more interesting

There are undoubtedly even more reasons, but the ones stated above were enough for us to want to start Inzicht Marktonderzoek together. After several years our vision on our company and the research field has basically remained the same.