Panels are frequently used for research trajectories. People subscribe to panels because they enjoy giving their opinion and gain something from it at the same time (in the form of money, products or gift vouchers). It's also possible to support charity by participating in surveys. Based on the background information people fill out, they are invited (as targeted as possible) to participate in wide-ranging surveys. 

In the past few years, this type of online research has proven to be reliable and interesting when you look at the costs. Inzicht Marktonderzoek has, together with her sister organization Panel Inzicht, access to the biggest panel of the Netherlands. The panel is also active in Belgium, France and Germany. For more information about our panel, please visit the website: www.panelinzicht.nl.